ABOUT ZKOND,
AN AGENCY THAT CARES

Performance Marketing is about actual results and goal fulfilment. It’s a way of thinking and structuring ways of working that focus on goals and requirements, rather than just throwing out adverts and hoping for the best. We work towards clear metrics such as ROAS, CPA or Conversion Rate. This means constant testing, data insights and cutting anything that doesn’t deliver.

We like to say that we’re a little nicer and a lot sharper, we work in a data-driven way that can be a world of its own, but at the same time we want to get close to our partners so that we all understand each other. We’re big on reporting, monthly meetings and sharing insights (even if it’s outside our remit). All to make things go as well as possible, because if it goes well for you, it will go well for us.

We work on a monthly basis, as this gives us all a better chance of success and over time it gets better. Then we can always do one-offs where needed, but we appreciate long-term collaborations more.

We always start by reviewing data, objectives and analysing the current situation. Then we set a strategy, build campaign structures and test. Every month we follow up with measurable results where you get direct contact with the people working with the accounts. No middlemen.

Yesbox. We use Google Tag Manager to set up server-side tracking, which usually saves 20-30% of the data that would otherwise be lost. This results in better optimisation and lower CPA.

We use AI for analytics, text generation, trend identification, and sometimes to push ad content based on data. AI is incredibly good at interpreting large amounts of data, but a human needs to be in the loop to ensure it makes sense.

We can also build our own AI that is trained on the data from your channels and business systems. These can be used to make predictions, among other things.

The uncomfortable but important question. It depends on what we are doing and how much we are responsible for. We work with monthly fees where one part is fixed and another is variable depending on ad spend. We have created “ready-made” cost models to make it easy both for us and for you, you can see these if you contact us.

It depends on many factors, so we can never promise anything. But usually we see effects already after 2-4 weeks on the work we do. We have several examples where we have doubled sales year-on-year in less than a quarter.

Mainly e-commerce: clothing, interior design, beauty and technology. We like brands that are fast, creative and looking to grow. But we also have experience with schools, B2B, associations and political organisations.

We like many types of brands, but we don’t work with iGaming, betting or gambling based on our internal values.

The important thing is not really the starting budget but your ambition and desire to grow. We have customers who have started at SEK 10,000/month and then increased when they see results.

Yes, we always do that. We go through your accounts such as Meta Ads and Google Ads, find improvement points and give you concrete tips. All this at no cost or obligation. Most importantly, we find things that can directly streamline advertising.

We always start from what works towards the goal set and what the data says, not what looks the best. We test different angles and messages through A/B testing consistently.

To add, we can’t take photos or film, but if we get material from you, we can create the ads we believe in most and that’s part of all our collaborations.

If you want the help of a really awesome production agency, you can turn to our friends ACME Group

Yes, if needed. We have expertise in Shopify and WordPress, with developers on site we can solve most things.

We build a dashboard in looker studio for you and have monthly or weekly meetings depending on the needs. Then there is an ongoing dialogue via email. You always get insight into what we do and where it leads to, we give you the tools to see us. No fluff, just data.