+321% sales without discounts

The Challenge

Running an e-commerce business as a retailer of premium brands presents a unique challenge: the competition often comes from the suppliers themselves (the brands) who have huge advertising budgets.

Johannesens needed a strategy to compete and manage an inventory that changes daily. In addition, they chose a brave path: to forgo Black Week and sales rushes to protect the brand. The challenge was thus to drastically increase volume at full price, in an industry where "discount" is often the only selling point. They also needed help structuring their tracking to trust the data.

The Solution

We built a flexible and dynamic strategy that allowed us to move faster than the giants.

• Dynamic Product Flows: Since stock status changes quickly, we built an ad structure directly linked to the product flow. This ensured we never advertised sold-out sizes and could quickly highlight new items.

• Segmented Creativity on Meta: We worked intensively to test different imagery and messaging for the women's and men's segments. By combining inspirational content with dynamic retargeting, we were able to remind customers of the exact garments they showed interest in.

• Data-driven Google Ads: We optimised the account to capture purchase intent on specific brands and models, allowing us to compete smarter in search results.

• Agile Approach: Working very closely together, we were able to respond directly to weather changes and trends, which is crucial in the fashion industry.