Digital transformation for award-winning Chocolatte

The Challenge

Although the product was world-class, the digital presence did not reflect the brand's premium level. The previous e-commerce solution suffered from technical limitations and an outdated user experience (UX), resulting in a low conversion rate.

Chocolatte wanted to scale their sales nationally through advertising, but realised it was inefficient to drive paid traffic to a site that wasn't converting. The challenge was twofold: they needed a new platform that could do the products justice, and a strategy to find profitable customers outside the physical stores' catchment area.

The Solution

We carried out a complete digital business overhaul - from code to campaign.

• New Shopify platform: We designed and developed a customised Shopify store with a mobile-first focus. The goal was to minimise friction at checkout and visually highlight craftsmanship to increase purchase intent.

• Meta Ads & Creative Strategy: With the new site in place, we launched structured advertising on Facebook and Instagram. We worked on intensive A/B testing of creative material to find the balance between brand building and selling messages.

• Data-driven Product Focus: By analysing sales data, we identified 'hero products' with the highest margin and repurchase rate, and directed the budget there to maximise profitability.