SYSTEM_ENGINE // UNIT_ECONOMICS & ROAS TARGETS

LIVE CALCULATOR

Deconstruct your unit economics. Input your margins to compute exact Break-even & Target ROAS, allowable CPA, and visualize your cost distribution.

INPUT MODE:

CURRENCY:

Retail Selling Price (excl. VAT) SEK

GM1 DEDUCTIONS (PRODUCT COSTS)

Product Sourcing / Purchasing Cost SEK

Import Freight, Customs & Duty SEK

GM2 DEDUCTIONS (ORDER & FULFILLMENT)

Warehousing & 3PL Pick/Pack SEK

Outbound & Return Shipping SEK

Payment Gateway Fees (Klarna, Stripe) SEK

Packaging & Unboxing Materials SEK

PROFIT TARGET

Desired Net Profit per Order SEK

RETAIL PRICE BREAKDOWN (100%) 1 000 SEK

GM1 (COGS) 300 SEK (30.0%)

GM2 (Fulfillment) 200 SEK (20.0%)

CPA (Ad Spend) 350 SEK (35.0%)

Net Profit 150 SEK (15.0%)

Gross Margin 1 (GM1): 700 SEK (70.0%)

Gross Margin 2 (GM2): 500 SEK (50.0%)

BREAK-EVEN (ZERO PROFIT)

BREAK-EVEN ROAS 2.00x (200%)

MAX BREAK-EVEN CPA: 500 SEK

DESIRED PROFIT TARGET

REQUIRED TARGET ROAS 2.86x (286%)

MAX TARGET CPA: 350 SEK