The season is short. Be ready when it starts.
Garden furniture, grills and garden products sell in a few intense weeks. We plan the year around the season, move the budget to what actually sells and produce new ads as customers respond – so you are ready when it turns.
What hurts
Three things that make home and garden different to advertise.
The season is short
Most of it sells between Easter and midsummer. Miss those weeks and you can't make it up in July.
What sells changes fast
Weather, trends and competitors shift demand from week to week. With the same plan all spring, the budget ends up in the wrong place.
Expensive purchases take time
A grill or a furniture set is compared for weeks. Delivery, assembly and paying by invoice weigh as much as the price.
One year, several seasons
Pick a period and see how the focus can shift over the year – from inspiration in February to peak season in May and the end-of-season sale in August.
The plan is the starting point. Then we move the budget every week based on what actually sells.
- 🔥 Grill
- 🪑 Furniture
- 🌱 Garden
- 🏠 Indoors
Automatic, every day
Demand, stock and competitors change all the time. That is why we let rules and results steer – and spend our time on what needs a human.
a category sells better than planned
Thenthe budget moves there – week by week, based on what actually sells.
a product sells out
Thenthe ad is switched off – and switched back on when the delivery arrives.
a competitor lowers the price or runs a campaign
Thenthe budget moves to products where you win on price.
the season is coming to an end
Thenwe calculate the profit before the stock is cleared – so the end-of-season sale is profitable.
Expensive purchases, all the way
From the first inspiration to the delivery on the patio.
Inspiration in time
Ads that make people dream of summer as early as March – before they have started comparing prices.
02Creative that follows results
10–20 concepts and variants per test – the product in use, price, bundles, season. What sells gets more, the rest is replaced.
03Answer the questions
Delivery, assembly, invoice and warranty right in the ads – what decides an expensive purchase.
04Follow the whole journey
Server-side tracking links the purchase to the right ad, even when the customer has compared for weeks.
Frequently asked questions
How do you plan the budget over the season?
We start from your sales history and set up a plan for the year – inspiration, season start, peak season, end-of-season sale and low season. Then we follow the results every week and move the budget to what sells best.
When should we start advertising before the season?
Inspiration often starts as early as February and March, long before the purchases. We build interest early and put the big budget on the weeks when buying intent is highest.
How do you monitor competitors' prices?
We scan the products at your competitors and match them against your product file. That shows how the prices differ and when competitors run campaigns, and we can move the budget accordingly.
What do we do with the stock when the season ends?
We calculate the profit per product before the discounts are set, so the end-of-season sale leaves money in the bank and doesn't just empty the warehouse. Read more about profitable growth.
Have you worked with home and garden before?
Yes, among others we work with Gullbergs. If you want to know more, we are happy to tell you in a meeting.
Ready for next season?
We go through your ads, your product feed and last season's numbers – and put together an honest plan for the next one.
Book a meeting