Buyers who know what they want. Find you first.
People buying tech search by model, part number and specs – and compare for a long time before they decide. We put the budget where the buying intent is, follow the customer all the way to the purchase and speak differently to professionals and private buyers.
What hurts
Three things we see at almost everyone selling tech and specialist products.
Curious, not buying
Many people searching just want to understand something. Broad keywords bring lots of traffic – and few sales.
Long buying journeys
Expensive products are compared for weeks, on several screens. Without the right tracking, the ads lose the customer before the purchase.
Pros and private buyers
A workshop and a DIYer buy the same product for completely different reasons. In the same campaign, the ad speaks to neither of them.
Not every search is a buyer
Six searches about the same thing. Only some of them come from someone about to buy.
We put the ad budget on the buying searches. People researching are caught by guides and comparisons instead – and come back when they are ready.
- "how does a fault code reader work"
- "diagnostic tool pro s2 price"
- "best diagnostic tool 2026"
- "fault code p0420 meaning"
- "buy diagnostic tool for workshop"
- "pro s2 vs pro s1"
How we do it for tech
Less broad reach, more relevance – from the first search to the purchase.
Model and part number
The product feed gets titles with model, specs and stock status – so you show up when someone searches for exactly what you sell.
02Pros and private buyers
Two tracks with their own messages: reliability and time for the pros, simplicity and price for private buyers.
03The whole buying journey
Server-side tracking follows the customer through the weeks of research, so the platforms learn who actually buys.
04Guides that catch the research
Comparisons and answers to common questions rank on Google and in AI search – and take the customer to the right product.
Diagnosverktyg
Advanced technical equipment for both workshops and private buyers. We cleared out broad keywords, split pros and private buyers into two tracks and moved tracking to server-side for the long buying journeys.
Frequently asked questions
We have thousands of products. Can we keep it under control?
Yes. We work in the product feed with rules for titles, specs, stock and margin, instead of handling every product by hand. That scales however large the range is.
How do we reach both pros and private buyers?
We split the advertising into separate tracks with their own keywords, audiences and messages. Pros care about reliability and time, private buyers about simplicity and price.
The buying journey is long. How do we know what the ads deliver?
With server-side tracking we follow the customer over a longer time and across several screens, so the purchase is linked to the right ad. Read more about tracking and server-side.
Should we advertise on informational searches?
Rarely with ads. They are better caught by guides and comparisons that rank organically. The ad budget goes where buying intent is highest.
Does it work for B2B sales?
Yes. If you also sell to companies, we can measure enquiries and quotes, not just checkout purchases. See also how we work with B2B and leads.
Where are your buyers?
We go through your keywords, your product feed and your tracking – and show you honestly where the budget goes to the curious instead of buyers.
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