Your ads are blind.
We give them their sight back.
Ad platforms learn from the purchases they see – and today they only see some of them. We set up tracking through your own server, so Meta, Google and TikTok get more of your real purchases. With consent and in line with GDPR.
Why purchases go missing
The shop is selling. But the ad account shows fewer purchases than the checkout. That is rarely the ads' fault – it is the road there.
Blockers & browsers
Ad blockers stop tracking completely. Safari and other browsers delete cookies after a few days, so the purchase is never linked to the ad.
Consent
Anyone who says no in the cookie banner should not be tracked. Set up right, the platforms can still account for it, anonymously. Set up wrong, those purchases vanish completely.
Tags that clash
Duplicate tags, old code and apps sending their own purchases. The result: numbers that are too high in one place and too low in another.
The algorithm only sees what you send
Meta, Google and TikTok decide who sees your ads based on who has bought. If some purchases are missing, they look for the wrong kind of customer – and the budget goes to people who don't buy.
With server-side, the purchase goes from your own server straight to the platforms. More purchases arrive, and they arrive correctly.
How we set it up
From review to tracking that holds – and that someone actually keeps an eye on.
Review
We compare the checkout with what each ad account sees, and track down duplicate, broken and missing tags.
Your own server
A server container in Google Tag Manager, hosted at Stape, on your own address (for example data.your-shop.com).
Connections
Meta Conversions API, Google's enhanced conversions, GA4, TikTok and Reddit – from one place.
Consent
Consent Mode v2 and your cookie banner are connected, so only what may be sent is sent.
Control
We test that no purchase is counted twice, and keep watch after launch so the tracking doesn't break silently.
Tracking Check
A free tool that shows how your tracking is doing: which tags exist, whether purchases arrive and whether consent works. We are building it right now.
Don't want to wait? We do the same check by hand.
Book a tracking checkPurchases that would otherwise have vanished
In total 39.6 % of all data points were recovered from browser tracking protection.
recovered: 19.0% from tracking protection and 5.1% from ad blockers.
recovered from browser tracking protection.
Questions about server-side
What is server-side tracking?
Normal tracking happens in the visitor's browser, where it can be blocked or deleted. With server-side, the information about a purchase first goes to a server you own, and from there on to Meta, Google and the others. More purchases arrive, and you decide what is sent.
Is server-side tracking allowed under GDPR?
Yes, if it is done right. Consent applies just as usual: anyone who says no is not tracked. The difference is that you get better control over which data leaves your site. We connect your cookie banner to Consent Mode v2.
What is Stape?
Stape is a service that runs the server for you, so you don't have to look after it yourselves. It runs Google's server container for Tag Manager and has ready-made connections to most ad platforms. We have written a guide to Stape and Google Tag Manager.
Does it work with Shopify and WooCommerce?
Yes. We set up server-side on Shopify, WooCommerce and custom-built sites. The setup differs a little, but the goal is the same: every purchase arrives once, with the right value.
What does it cost?
The server at Stape itself usually costs from a few hundred SEK a month, depending on traffic. We do the setup as a defined project. We start with a tracking check so you know what you get before you decide.
How long does it take?
A normal setup takes a couple of weeks, including testing. The platforms then need a few weeks to learn from the new purchases.
How much do you see?
We compare your purchases in the checkout with what the ad accounts see, and tell you honestly what needs doing. If your tracking is already good, we will tell you that too.
Book a tracking check