More profit on every garment. Every season.
In fashion, stock, margin and price decide who wins. We connect the ads to all three: sold-out items are switched off, the budget goes where the margin is best, and you see when competitors change their prices. And we come up with so many ad ideas that the winners are found fast.
What hurts in fashion
Three things we see at almost every fashion company we meet – big and small.
Sizes sell out
Stock changes every day. Without a link to your stock you pay for clicks on sizes that don't exist – and the customer is disappointed.
Revenue isn't profit
A jacket and a beanie can have the same ROAS but completely different margins. Add returns and discounts, and the "best campaign" can lose money.
Customers compare prices
The same garment is often sold in several shops. If someone else lowers the price, your ads lose out – and you notice only when sales have already dropped.
Out of stock? Then the ad is switched off.
A normal product feed advertises everything in the shop – even what is sold out in most sizes.
We connect the ads to your stock. Sold-out items are paused automatically, new arrivals get extra budget, and what is nearly gone is only shown for the right sizes.
- 🧥 Wool coatNew in stock · all sizes
- 🧢 Wool beanieOut of stock
- 👟 Leather shoesOnly 41–42 left
- 👔 Oxford shirtOut of stock
- 👖 JeansAll sizes
Automatic, every day
Nobody has time to watch thousands of products by hand. We scan competitors' prices, read your stock and your margin – and let rules do the work. Our time goes to what needs a human.
a size or product sells out
Thenthe ad is switched off immediately – and switched back on when the item is back.
a competitor lowers the price or runs a campaign on the same product
Thenthe budget moves to products where you win on price – and you see it in a report.
the margin on a product is low
Thenwe bid lower. Profit steers the budget, not price – it is called POAS.
it is Black Week or a sale
Thenwe calculate the profit per product before the discount is set. Go hard on what pays – not on everything.
Lots of ideas. A winner, fast.
A slick campaign film is a gamble. We produce 10–20 concepts and variants in the same test – styling, UGC, price, season – and let the numbers choose.
The winners get budget and new variants. The losers are switched off. That lets us turn fast when a trend takes off or the weather changes.
How we work with ad production →- Spring drop
- Midsummer
- Back to school
- Autumn
- Black Week
- Christmas
Johannesens
Stock-driven product feeds, buying intent on brand and model, and Meta split into men's and women's.
Questions from fashion companies
Do stock-driven ads work with our platform?
Yes, with most e-commerce platforms, for example Shopify and WooCommerce. We use the product feed you already have and add rules for stock, new arrivals, margin and price.
How do you monitor competitors' prices?
We scan the products at your competitors and match them against your product file. That shows how the prices differ, product by product, and when competitors run campaigns on the same items. If you are higher, the budget moves to products where you are competitive, and you find out where it may pay to review the price.
Should we take part in Black Week?
Gladly – if it pays. We calculate the profit per product before the discount is set, so you go hard on what leaves money in the bank and skip what only brings revenue. Read more about profitable growth.
How many ads do you produce?
Often 10–20 concepts and variants in the same test, so we quickly see what sells. The winners get new variants, the rest are switched off. Read more about our ad production.
Which channels work best for fashion?
Usually a combination: Google Shopping and search for those already looking, and Meta, TikTok or Pinterest to spark the urge. The right mix depends on your audience and your margins.
More left on every garment?
We go through your ads, your product feed and where the budget ends up – and tell you honestly where the profit leaks.
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