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Google Ads update 17 August 2026 and Smart Bidding
On 17 August 2026, Google will implement a fundamental and significant update to the bidding systems in Google Ads. The change specifically affects campaigns with the status ‘Limited by budget’ that also use target-based bidding strategies, such as Target CPA, Targe…
From ROAS to POAS – profitability management for e-commerce
In an increasingly competitive digital commerce landscape, decisions must be made based on financial precision data rather than superficial marketing metrics
Server-side tracking with Stape and Google Tag Manager
Companies that invest in a robust server-based data platform today can recover lost conversion data, reduce their acquisition costs and create the best conditions for AI-driven bidding algorithms to maximise the return on every krona spent on advertising.
AI Max and Performance Max in Google Ads – how we work
The digital marketing ecosystem has reached a critical turning point, driven by three inescapable forces: the near-total loss of traditional third-party data (signal loss), the exponential acceleration of machine learning at the core of advertising platforms, and a fund…
Google Meridian MMM: a guide to marketing mix modeling
Tracking is dying, MMM is back: MTA (Multi-Touch Attribution) is losing power as platforms lock down their data. MMM relies on aggregated data and is 100% privacy-safe.
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