insights from
zkond
Navigating the Google Ads update on 17 August 2026: Strategic analysis of bidding mechanics, commercial impacts and actions for Smart Bidding
On 17 August 2026, Google will implement a fundamental and significant update to the bidding systems in Google Ads. The change specifically affects campaigns with the status ‘Limited by budget’ that also use target-based bidding strategies, such as Target CPA, Targe…
Strategic Profitability Management in E-commerce: From ROAS to POAS and the Architecture of the Margin Chain
In an increasingly competitive digital commerce landscape, decisions must be made based on financial precision data rather than superficial marketing metrics
Server-side tracking with Stape and Google Tag Manager
Companies that invest in a robust server-based data platform today can recover lost conversion data, reduce their acquisition costs and create the best conditions for AI-driven bidding algorithms to maximise the return on every krona spent on advertising.
Strategic Synergy: How Zkond Navigates Google Ads Using AI Max, Performance Max and Advanced Automation
The digital marketing ecosystem has reached a critical turning point, driven by three inescapable forces: the near-total loss of traditional third-party data (signal loss), the exponential acceleration of machine learning at the core of advertising platforms, and a fund…
Guide to the Meridian MMM
Tracking is dying, MMM is back: MTA (Multi-Touch Attribution) is losing power as platforms lock down their data. MMM relies on aggregated data and is 100% privacy-safe.
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