More direct bookings. Less commission.
Every booking through a booking site costs commission – and the guest becomes their customer, not yours. We help hotels, resorts and experience companies get more people to book direct, with ads that pay for themselves.
- Hotels
- Resorts
- Spa
- Golf
- Conference
- Experiences
Lydinge Resort
Golf and spa in southern Sweden. Too much went through the booking sites, and the customer journey was hard to measure. Here is what happened.
What hurts for hotels
Three things we see at almost every hotel and experience company we meet.
The booking sites take the margin
Convenient, but expensive. And the guest who books there goes back to the booking site next time – not to you.
The guest switches screens
Dreams on the phone at lunch, books on the laptop in the evening. Without the right tracking, the ads never see the booking.
Not all guests are the same
The golfer, the spa guest and the conference booker look for different things. One ad for everyone says nothing to anyone.
What do the booking sites cost you?
Fill in roughly how things look for you. You will see what the commission costs in a year – and what it means if some of your guests book direct instead.
Ads cost money too. That is why we always work out what a direct booking may cost before we start.
How we do it for hotels
The same tools as for e-commerce – tuned for bookings.
Google Ads
Show up when someone searches for your name, your area or "spa hotel by the sea" – ahead of the booking sites.
02Meta Ads
Spark the urge before anyone has started looking. Separate tracks for golf, spa, conference and season.
03Tracking
Server-side, so the booking shows up even when the guest switches from phone to laptop.
04Ads
Many variants at once – up to 34 for Lydinge – so we quickly see what makes people book.
05Booking path
The pages between the ad and the booking engine. Every unnecessary click costs you guests.
Questions from hotels
Should we stop appearing on the booking sites?
No. They give visibility and guests you would not otherwise reach. The goal is that more of the people who already want to stay with you book direct, so commission is only paid where it is worth it.
Does it work with our booking engine?
Usually, yes. We have worked with several common hotel booking engines and connect the bookings to Google and Meta, often via server-side tracking. We check your engine in the first review.
How do we know the ads pay off?
We work out what a direct booking may cost before we start, and follow up against real bookings and revenue – not clicks. You see the same numbers we do.
Do you work with the low season?
Yes, that is often where there is most to gain. Packages, offers and the right audience can fill rooms that would otherwise stay empty.
Do you also do experiences, conferences and restaurants?
Yes. The same way of thinking works for experiences, conferences, spa and restaurant bookings – anything where the goal is a booking.
More guests booking direct?
We go through your ads, your tracking and your booking path – and tell you honestly where the direct bookings disappear.
Book a meeting