Pretty isn't enough.
Your website has to sell, too.
We design and build sites in WordPress or custom code – fast, easy to update, with the SEO foundation in place and tracking that works from day one. So visitors book, ask and buy.
When it isn't an online shop
If you sell products in an online shop, we have a separate Shopify page. This page is for everyone else – where the goal is a booking, an enquiry or a call.
Hotels & experiences
Images that sell the feeling, and a path to the booking that doesn't lose people on the way.
B2B & leads
Clear about what you do, for whom and why you. Forms people actually fill in – and that land with the sales team.
Brands & content
Guides, articles and pages that show up on Google and in AI search, and that you can update yourselves.
Pretty is not the same as selling
Many websites look good but don't tell the visitor what to do. Big image, vague headline, button far down. The visitor looks – and leaves.
We start from what you want people to do, and build the page around it. The design is the tool, not the goal.
- Clear offer straight away
- Button without scrolling
- Reviews that build trust
- Beautiful images
- Loads fast on mobile
- Booking tracking
WordPress, custom code or Shopify?
We choose what suits you – not what is easiest for us.
WordPress
For most companies. You update texts, images and pages yourselves, and there is a solution for almost everything.
Suits: hotels, service companies, B2BCustom code
When you need something that doesn't exist off the shelf: a booking engine, a calculator, a customer portal or an extremely fast site.
Suits: special needs, tools, appsShopify →
If you sell products online, Shopify is usually right. We have a separate page about it.
Suits: e-commerceThe SEO foundation is built in from the start
A site that can't be found on Google doesn't sell either. We spend a lot of time on the foundation – and it works just as well in WordPress as in custom code.
More about our SEO work →- Fast loadingLean code and optimised images, on mobile too.
- The right structureOne clear headline per page, logical URLs and internal links.
- Titles & descriptionsWhat shows in the search results, written to get clicks.
- Structured dataSo Google and AI search understand what you do, where and for whom.
- Sitemap & redirectsEverything gets indexed, and old URLs point the right way when you move.
- Images with alt textGood for both search engines and accessibility.
You're on one of them right now
zkond.se is built by us in WordPress – with our own tools like the ROAS calculator, server-side tracking and pages like this one.
How we build it
From goals to launch – and then we keep improving.
Goals
What should the visitor do? We go through your numbers, customers and competitors before anyone draws anything.
Structure
Which pages, in what order and with what text. What people search for gets its own pages.
Design
A look that is yours, not a template. You see it and have your say before we build.
Build
Fast code that works on mobile and is easy to update. The SEO foundation and tracking are built in from the start.
Launch
Old URLs are redirected so you don't lose ground on Google. Then we test and improve.
Questions about web design
What does a new website cost?
It depends on how many pages and features are needed. After a first meeting you get a fixed price, so you know what it costs before we start.
How long does it take to build a website?
A typical company site usually takes a few weeks to a couple of months, depending on size and how quickly text and images are in place.
Should we choose WordPress or Shopify?
If you sell products online, Shopify is usually best. If you want bookings, enquiries or lots of content, WordPress suits better. We help you choose.
Can we update the website ourselves?
Yes. We build it so you can change texts and images and add pages without calling us. We show you how at launch.
Is SEO included when you build the website?
Yes, the foundation is always included: fast loading, the right structure, titles and descriptions, structured data, sitemap and alt texts. We do that whether the site is built in WordPress or custom code. If you then want to climb on more keywords, we continue with ongoing SEO.
Will we lose rankings on Google when we switch sites?
Not if the move is done right. We redirect all old URLs to the new ones and carry over what already works. Read more about our work with SEO.
Can you take over and improve our existing site?
Yes. Sometimes you don't need a new site, just better pages, faster loading and conversion rate optimisation. We tell you honestly what pays off.
What should your site do?
Tell us what you want visitors to do. We look at your current site and tell you honestly whether you need a new one – or just a better one.
Book a meeting