Chocolatte

How a complete overhaul – from code to campaign – lifted the conversion rate by 158%.

growth

+78%

sales

profit

+55%

roas

conversions

+158%

conversionrate

The
problem

Technical bottlenecks: The previous e-commerce solution suffered from outdated UX that created high friction at checkout and choked conversions.

Visual mismatch: The digital platform failed to reflect the brand's physical luxury, craftsmanship, and award-winning product quality.

Inefficient scaling: Trying to expand nationally by driving paid traffic to a non-converting site was financially unsustainable.

KATALOG

—

KREATIV

—

chocolatte

—

praliner

—

OPTIMERING

—

STRATEGI

—

DATA

ROAS

—

KATALOG

—

KREATIV

—

chocolatte

—

praliner

—

OPTIMERING

—

STRATEGI

—

DATA

—

ROAS

—

The solution

01 / Bespoke Shopify Architecture

We developed a new e-commerce store from scratch with an uncompromising mobile-first focus. By stripping away unnecessary checkout steps and visually highlighting the craftsmanship of the pralines, we completely eliminated purchase friction.

02 / Balanced Creative Meta Strategy

We launched a high-frequency ad structure on Facebook and Instagram. Through an intense cycle of A/B testing, we hit the perfect balance between emotional storytelling and conversion-driven messaging.

03 / Data-Driven Product Optimization

Instead of spreading the budget across the entire product range, we isolated Chocolatte’s "hero products." We directed the algorithms precisely toward the products that data showed had the highest profit margins and best repeat purchase rates. The complete overhaul of the digital business, from code to campaign, lifted Chocolatte's conversion rate by 158% and engineered a national success story.

import { MMM } from 'zkond-core';
const engine = new OptimizationEngine();
// Analyserar Google Ads Performance...
engine.analyze('ROAS', '7.2x');
if (engine.status === 'ready') {
  engine.applyScale(Math.PI * 2);
}
console.log("CR: +12.5% | Sales: +185%");
function syncPixels(cid) {
  return cid.map(t => t.value);
}
// Running deep-link validation...
let data = MMM.fetchMatrix('Q3_DATA');
const config = { mode: 'aggressive' };
data.process(config);
// Fetching GA4 Realtime API stream...
const ga4Stream = await fetch('/api/ga4/stream');
const metrics = await ga4Stream.json();
if (metrics.bounceRate < 0.25) {
  budget.allocate('Meta Ads', 0.40);
}
/* Executing Machine Learning Attribution Modeling */
const model = new DataDrivenModel();
model.train(metrics.historicalData);
console.log(`Attribution confidence: ${model.score * 100}%`);
const webhookUrl = "https://zkond.se/hooks/v1";
await axios.post(webhookUrl, { status: "OPTIMIZED" });
// Cleaning temporary caching matrices...
Cache.clear(['temp_roas', 'temp_cpa']);
let activeCampaigns = engine.getRunning();
activeCampaigns.forEach(c => c.refreshBid());
console.warn("High CPA detected on TikTok Ads - adjusting.");
engine.throttle('tiktok_pixel_01', 0.85);
// Optimering slutförd. System stabiliserat.
window.dispatchEvent(new Event('ZKOND_SYNC'));
import { MMM } from 'zkond-core';
const engine = new OptimizationEngine();
// Analyserar Google Ads Performance...
engine.analyze('ROAS', '7.2x');
if (engine.status === 'ready') {
  engine.applyScale(Math.PI * 2);
}
console.log("CR: +12.5% | Sales: +185%");
function syncPixels(cid) {
  return cid.map(t => t.value);
}
// Running deep-link validation...
let data = MMM.fetchMatrix('Q3_DATA');
const config = { mode: 'aggressive' };
data.process(config);
// Fetching GA4 Realtime API stream...
const ga4Stream = await fetch('/api/ga4/stream');
const metrics = await ga4Stream.json();
if (metrics.bounceRate < 0.25) {
  budget.allocate('Meta Ads', 0.40);
}
/* Executing Machine Learning Attribution Modeling */
const model = new DataDrivenModel();
model.train(metrics.historicalData);
console.log(`Attribution confidence: ${model.score * 100}%`);
const webhookUrl = "https://zkond.se/hooks/v1";
await axios.post(webhookUrl, { status: "OPTIMIZED" });
// Cleaning temporary caching matrices...
Cache.clear(['temp_roas', 'temp_cpa']);
let activeCampaigns = engine.getRunning();
activeCampaigns.forEach(c => c.refreshBid());
console.warn("High CPA detected on TikTok Ads - adjusting.");
engine.throttle('tiktok_pixel_01', 0.85);
// Optimering slutförd. System stabiliserat.
window.dispatchEvent(new Event('ZKOND_SYNC'));



Conversion-optimized checkout flow architecture (CRO)



Bespoke Shopify infrastructure



Data-driven product range and margin analysis



Advanced A/B testing engine for Meta Ads



Creatives

Up to 62 unique creative assets running simultaneously.

Wondering what we can do for you?

We offer a free audit—a deep-dive analysis of your accounts that exposes concrete roadblocks and outlines clear optimizations. What you do with it after is entirely up to you.

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