SVEN
Book a meeting

Cria

From small crafts to big business, +185% sales increase.

growth

+185%

sales

profit

+33%

roas

conversions

+225%

orders

The
problem

'

Low-Value DIY Orders: The DIY segment inherently suffers from low order values, destroying gross margins.

'

Dual Scaling Barrier: Profitable growth required simultaneously driving higher Average Order Value (AOV) and sheer volume.

'

Fragmented Catalog: A massive, fragmented product catalog spanning highly diverse interests and hyper-specific niches.

KATALOG
—
KREATIV
—
CRIA
—
PYSSEL
—
OPTIMERING
—
STRATEGI
—
DATA
-
ROAS
—
KATALOG
—
KREATIV
—
CRIA
—
PYSSEL
—
OPTIMERING
—
STRATEGI
—
DATA
—
ROAS
—

The solution

01 / Catalog Segmentation

We stopped treating all products equally. By breaking down the product feeds, we isolated the "winners"—products carrying healthy gross margins or massive volume potential.

02 / Selective Retargeting

To safeguard profitability, we enforced strict retargeting parameters. We stopped wasting budget chasing visitors looking at low-ticket items, refocusing strictly on high-margin carts and premium product categories.

03 / Conversion-Driven Creative

We continuously executed aggressive creative A/B testing while relentlessly optimizing on-site conversion flows (CRO) to eliminate friction at checkout. That is how Cria went from small crafts to big business: a +185% sales increase, +33% ROAS and +225% more orders.

import { MMM } from 'zkond-core';
const engine = new OptimizationEngine();
// Analyserar Google Ads Performance...
engine.analyze('ROAS', '7.2x');
if (engine.status === 'ready') {
engine.applyScale(Math.PI * 2);
}
console.log("CR: +12.5% | Sales: +185%");
function syncPixels(cid) {
return cid.map(t => t.value);
}
// Running deep-link validation...
let data = MMM.fetchMatrix('Q3_DATA');
const config = { mode: 'aggressive' };
data.process(config);
// Fetching GA4 Realtime API stream...
const ga4Stream = await fetch('/api/ga4/stream');
const metrics = await ga4Stream.json();
if (metrics.bounceRate < 0.25) {
budget.allocate('Meta Ads', 0.40);
}
/* Executing Machine Learning Attribution Modeling */
const model = new DataDrivenModel();
model.train(metrics.historicalData);
console.log(`Attribution confidence: ${model.score * 100}%`);
const webhookUrl = "https://zkond.se/hooks/v1";
await axios.post(webhookUrl, { status: "OPTIMIZED" });
// Cleaning temporary caching matrices...
Cache.clear(['temp_roas', 'temp_cpa']);
let activeCampaigns = engine.getRunning();
activeCampaigns.forEach(c => c.refreshBid());
console.warn("High CPA detected on TikTok Ads - adjusting.");
engine.throttle('tiktok_pixel_01', 0.85);
// Optimering slutförd. System stabiliserat.
window.dispatchEvent(new Event('ZKOND_SYNC'));
import { MMM } from 'zkond-core';
const engine = new OptimizationEngine();
// Analyserar Google Ads Performance...
engine.analyze('ROAS', '7.2x');
if (engine.status === 'ready') {
engine.applyScale(Math.PI * 2);
}
console.log("CR: +12.5% | Sales: +185%");
function syncPixels(cid) {
return cid.map(t => t.value);
}
// Running deep-link validation...
let data = MMM.fetchMatrix('Q3_DATA');
const config = { mode: 'aggressive' };
data.process(config);
// Fetching GA4 Realtime API stream...
const ga4Stream = await fetch('/api/ga4/stream');
const metrics = await ga4Stream.json();
if (metrics.bounceRate < 0.25) {
budget.allocate('Meta Ads', 0.40);
}
/* Executing Machine Learning Attribution Modeling */
const model = new DataDrivenModel();
model.train(metrics.historicalData);
console.log(`Attribution confidence: ${model.score * 100}%`);
const webhookUrl = "https://zkond.se/hooks/v1";
await axios.post(webhookUrl, { status: "OPTIMIZED" });
// Cleaning temporary caching matrices...
Cache.clear(['temp_roas', 'temp_cpa']);
let activeCampaigns = engine.getRunning();
activeCampaigns.forEach(c => c.refreshBid());
console.warn("High CPA detected on TikTok Ads - adjusting.");
engine.throttle('tiktok_pixel_01', 0.85);
// Optimering slutförd. System stabiliserat.
window.dispatchEvent(new Event('ZKOND_SYNC'));
>

Catalog segmentation

Google ads script

Server-side tracking

Audience architecture

creatives

Up to 40 unique creative assets running simultaneously.

Wondering what we can do for you?

We offer a free audit—a deep-dive analysis of your accounts that exposes concrete roadblocks and outlines clear optimizations. What you do with it after is entirely up to you.

Book audit