Find the buyer. Before the holiday.
Gifts, delicacies and niche products are rarely bought by the person who will use them – and rarely on an ordinary Tuesday. We build the ads around who buys and why, show up as the holiday approaches, and steer towards the products that actually pay.
What hurts
Three things that make gifts, food and niche products different to advertise.
The buyer isn't the user
The toy is bought by grandma, the chocolate by a colleague. Ads that speak to the user miss the person who actually pays.
Holidays are short
Most of it sells in a few weeks. Clicks get expensive, ads tire fast – and if you miss the last delivery date, the season is over.
Small orders, small margins
When every order is small, the ad cost quickly eats the profit. Then you need to raise the order value and back the right products.
Every holiday has its rhythm
People start thinking long before they buy. We are there when they look for ideas, push when the buying weeks arrive and stop in time before the last delivery date.
Every holiday gets its own messages and its own product sets – sorted by occasion, age and price.
- Message
- Product set
- Last ad day
How we find the buyers
The same tools as for all e-commerce – but tuned to who buys, when and why.
Buyer before product
Separate entry points for parents, grandparents, friends and colleagues. The algorithm learns who to look for.
02Product sets per occasion
The catalogue is split by occasion, age and price – so the ad shows "gift for a 5-year-old under 300 SEK", not the whole range.
03Lots of new angles
10–20 concepts and variants in the same test, and new ones in step with the holidays. The ads don't have time to tire.
04Heroes and order value
The budget goes to the products with the best margin and repeat purchases. Bundles and free-shipping thresholds raise the order value.
Clients in the industry
Gifts, delicacies and niche products – three different roads to the same goal.
Blå Elefant
From product to gift buyer, with large numbers of new ad angles and product sets by age, price and occasion.
CRIA
A wide catalogue with small orders. We lifted the products with margin and stopped chasing cheap shopping carts.
Chocolatte
A new Shopify store, the hero products in focus and a tight test loop on Meta.
Frequently asked questions
How do we reach the person buying the gift?
We build ads and audiences around the buyer – parents, grandparents, friends, colleagues – instead of around the product. Messages and product sets are adapted to who is buying and for whom.
When should we start advertising before a holiday?
Usually several weeks before. People look for ideas long before they buy. We set up a plan per holiday based on your delivery times and how it sold before, and stop in time before the last delivery date.
Do ads pay off when orders are small?
They can, but it requires the budget to go to the right products and the order value to rise – with bundles, add-ons or free-shipping thresholds. We steer towards profit, not just sales. Read more about profitable growth.
How many ads do you produce?
Often 10–20 concepts and variants in the same test, and new ones before every holiday. Read more about our ad production.
Does it work for food and fresh produce?
Yes. Delivery areas, season and shelf life become part of the plan, so the ads only show where and when you can deliver.
Ready for the next holiday?
We go through your ads, your catalogue and last season's numbers – and put together an honest plan for the next holiday.
Book a meeting